Branding Design
Branding design for MG Peaple and their urban farm in the heart of
Miami Beach.
They were looking for a logo design, stickers to be used as labels and some odd ball collateral to be printed.
Before starting to design, I visited the facilities to see the process and get some inspiration for the design and branding elements. I took some photos to use as reference and for potential social media posts.
To break up the heavy digital look of the logo and tie in human/ hand grown element I decided to create these water color assets to be used across the branding. The design was created in photoshop using a water color brush based on the photos I had taken earlier.
The extended "L" became the sprout that represents the actual micro greens.
Inspired by the seeds used to grow the plants, worked well as a design element, to connect the top and bottom words.
Using two tone coloring on the word to distinguish the word play of "pea" over "peo" to spell people.
Final Logo Design
Small additional assets were created as well to be used for later projects.
Next was creating the label for their packaging. Here we can see all of the water color design assets mixed with the digital logo to create a cohesive branding look with all the copy placed as well.
Here we can see the "About Us"that was created as the second phase of the branding project, where the elements of the first phase were used.